Lovely Molly (Eduardo Sanchez, 2011)

Back in 1999, there was this little film that came along and added an entirely new dimension to cinema. It gave film makers a new tool with which to tell whatever story they chose, and it gave audiences a new cinematic touchstone. Eduardo Sanchez was one of the directors and primary creative minds behind what became the most profitable independent film of all time, The Blair Witch Project. For all of the hemming and hawing about the found footage genre in the film press, it can't be argued that the existence of the genre is due to The Blair Witch Project. It was behemoth, with a sly, fun and interesting viral and completely unusual marketing scheme that added to the experience of the film and helped build a buzz that made it a sign of things to come. If you were under 30 when it was released (or just a horror geek, no matter your age), it was the film you were talking about prior to and following it's release. Paranormal Activity learned everything it knew from The Blair Witch Project and then did what Blair Witch failed to do, provide sequels that were financially successful and added successfully added to the series mythology.

At the time, Sanchez and his co-creator/director Daniel Myrick were suddenly the hottest new names in horror. Unfortunately, neither of them have replicated anything like the success of that first feature, and they have more or less fallen off the cultural radar. Marketing departments still rely on the name The Blair Witch Project when either man releases a new film, but they just don't have the power they did previously. No one is clamoring to see the next film from either man, and really, The Blair Witch Project is almost considered a piece of kitsch from a bygone era.

Lovely Molly, the latest film from Sanchez, has helped to start bringing some of that prominence back for the writer/director. It was received relatively well on the festival circuit and the internet horror film press were certainly giving it plenty of copy preceding it's release, something Sanchez films since Book of Shadows: Blair Witch 2 haven't had the good fortune to receive. Lovely Molly unfortunately slid by with very little notice from the general movie going public, and that may be good or bad depending on your perspective. I was expecting a pretty standard haunted house/possession film, but what I got was completely different.